About Us

Our mission
At Structured Matter, we help small businesses and startups bring order to complexity. From marketing operations to process design, our mission is to equip teams with the systems, infrastructure, and workflows they need to scale with confidence.
We believe that great ideas deserve great infrastructure. Whether you’re building from scratch or fine-tuning an existing operation, our work is rooted in clarity, structure, and forward-thinking execution. We don’t just deliver strategies — we design the systems that make them work.
We exist to support the people behind the business: founders, marketers, operators, and doers. Our goal is to create calm, functional ecosystems that free up your team to focus on what they do best.
Core values
Simply Everything
Good systems make work easier — not harder. We design processes that help teams move faster, make fewer mistakes, and spend more time on what actually matters.
Design for Scale
A process only works if it’s repeatable. We build systems that outlive individuals — with clear documentation and cross-functional alignment that keeps your business running, even when people take a vacation or leave.
Think Cross-Functionally
Every solution we offer considers the full business — not just one department. We connect dots across teams, roles, and risks to ensure what we build works in the real world, not just on paper.
Communicate with Clarity
We’re clear, direct, and kind. We ask tough questions, give honest answers, and believe in feedback without ego. Good work starts with real conversations.
Meet The Team

Kylie McCarthy
Founder